Sahar Abdel Moneim Mahmoud Elkhouly Associate professor, Marketing and International business College of Management and Technology Arab Academy for Science and Technology and maritime transport Alexandria, Egypt 01223996557 saharelkhouly@aast.edu Education 1991 • Bachelor of Arts, Alexandria university. 2002 • Master in Media and Communication, Alexandria university. 2010 • PhD in Media and Communication, Alexandria university. 1/1/2021 • Associate professor. Professional Certificates 23-24 April 2017 Statistical Package for the social sciences Level 1 7-8 May 2017 Statistical Package for the social sciences Level 2 22-23 May 2017 Statistical Package for the social sciences Level 3 26-27 November 2018 Use of information Technology in education 08-09 July 2020 Moodle 23-24 December 2020 Exams and Students Evaluation Systems 4-5 April 2021 Examination and student Assessment System Applied on E-learning 7-8 August 2022 Entrepreneurship in education institutes 25-26 September 2022 Effective presentation skills 15-16 March 2023 Sustainable development goals 5-6-July 2023 Creativity and Innovation Management Career Path / Posts 01/01/1999 - 2011 Responsible for the training courses at the Upgrading Studies Institute, AAST. 2011-2012 Head of External Training Unit at the Upgrading Studies Institute, AAST. 2012-2015 Head of Maritime International Agreement, AAST Educational Experience 2016 up till now Lecturer at the faculty of Management and Technology, Marketing and international business Department, AAST. 2016 up till now Guest Lecturer at the Media Department, faculty of arts, Alexandria University. 2013 up till now Guest Lecturer at the social science institute – communication branch, faculty of arts, Alexandria University. 2021 up till now Post graduate teaching at Faculty of management, AAST. (Advanced marketing). Professional Experience 28/10/2018 Participate in the Workshop of Scientific Research and Publishing. 2018 Participate in the Egyptian Knowledge Bank seminar. 2016 -2019 • Responsible of students registration. 2021 up till now Attended orientation sessions for new students. Joint supervision of Master, Ph.D. thesis. Activities and Achievements 2016 - up till now Supervisor of Committees exams. 2017 - 2018 Organized students field trips to Alexandria’s port. 2016 - 2019 Preparation of quality documents for courses. 2016 – 2019 • Teaching the following subjects: Integrated Marketing communication, Organizational analysis & design, Advertising management, Research Methodology, Materials and Logistics management, Public Relation. 2019 - 2023 • Teaching the following subjects: Brand Management, Customer relationship management, New product planning, service marketing, principles of management (1), Marketing for Non-profit organizations, Organizational Behavior. Publications: March 2017 • Paper title: The crises facing the media system in the era of knowledge, Journal of the faculty of Arts, Alexandria University. October 2017 • Paper title: The relationship between the quality of services and advertisements in shaping the mental image of telecommunications companies, (Vodafone Egypt), Journal of the Faculty of Mass Communication Al – Azhar University. January/March 2018 • Paper title: The role of public relations in the Administration of youth care in universities, Journal of the Faculty of Mass Communication Cairo University. June 2018 • Paper title: Social Media “Facebook” Use in the Field of Public Relations in Egypt (Comparative Study between Alexandria University and Arab Academy for Science, Technology, and Maritime Transport), Journal of the faculty of Arts, Alexandria University. October 2018 • Paper title: Specialized Press Coverage of Price Inflation in Egypt, "An Analytical Study" of the Economic Compass Magazine, Journal of the faculty of Arts, Alexandria University. January/March 2019 • Paper title: Image Semiology in the Egyptian Paper Press, Journal of the Faculty of Mass Communication Cairo University. April/June 2019 • Paper title: University students are exposed to advertisements for social network sites and their relationship to their purchasing behavior, Journal of the Faculty of Mass Communication Cairo University. July 2020 • Paper title: The role of info graphics in increasing audience readability to media content on websites Egyptian and international newspapers, Journal of the Faculty of Mass Communication Al – Azhar University. July/September 2020 • Paper title: Attitude of Egyptian journalists towards Implementing artificial intelligence in developing Informative content of informational richness, Empirical Study, Journal of the Faculty of Mass Communication Cairo University. October 2020 • Paper title: Frameworks for dealing with Egyptian websites for the newspaper of the Libyan crisis during the period of the Cairo Declaration 2020, Journal of the Faculty of Mass Communication Al – Azhar University. July/December 2020 • Paper title: The role social media in developing legal awareness of the public by applying the reconciliation law in real estate construction violations an applied study on the official page of the prime Minister and Al-Ahram newspaper on Facebook, Journal of the Faculty of Mass Communication Cairo University. April/June 2021 • Paper title: Recent trends in research on the use of electronic media in education in media colleges and departments - critical analysis view, Journal of the Faculty of Mass Communication, Ahram Canadian University. January 2022 • The use of Egyptian newspaper sites for Live Streaming and its relationship to the preferences of the Egyptian public, Journal of the Faculty of Mass Communication Cairo University. July 2022 • Met-averse techniques & 5G networks in Arab and foreign newspapers sites: “an analytical study”, Journal of the Faculty of Mass Communication Al – Azhar University. October 2022 • The frames of foreign and Arab newspapers coverage of the Russian-Ukrainian war, Journal of the Faculty of Mass Communication Cairo University. December 2022 • Strategies of Egyptian news portals for optimizing search engines (SEO) and its relationship to standards for publishing press contents, Journal of the Faculty of Mass Communication, Ahram Canadian University. April 2023 • The treatment of Egyptian and American electronic newspapers on the topics of climate change “an analytical study in the light of the COP 27 climate conference”, Journal of the Faculty of Mass Communication Al – Azhar University. October 2023 • The role of Egyptian electronic newspapers in the face of fake news and the disclosure of facts - A case study for the newspaper Al-Masry Al-Youm , Journal of the Faculty of Mass Communication, Ahram Canadian University.